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by Businessnews Publishing : Summary: E-Service: Review and Analysis of Zemke and Connellan’s Book

ISBN : #2511044463 | Date : 2016-09-14

Description :

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by Hawkins/Best/Coney : Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e)

ISBN : #0073261033 | Date : 2004

Description :

PDF-76d42 | … Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e)


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[Pub.53fnM] Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e) PDF | by Hawkins/Best/Coney


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How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker (Business Books) PDF




by Tom Searcy : How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker (Business Books)

ISBN : #0071801650 | Date : 2012-10-30

Description :

PDF-0faee | Silver Winner–Tops Sales World’s Best Sales and Marketing Book Revealed: the winning blueprint for making deals like The Oracle of Omaha Warren Buffett didn’t become the world’s third wealthiest individual on his investing instincts alone. Buffett is a master dealmaker. In fact, one of his greatest single successes came when he closed multiple deals to own 100 percent of the Government Employee… How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker (Business Books)


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[Pub.90pnK] How to Close a Deal Like Warren Buffett: Lessons from the World’s Greatest Dealmaker (Business Books) PDF | by Tom Searcy


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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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[Pub.52nfn] Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF | by Delbert Hawkins


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by Alan Warner : Pricing For Long-term Profitability (Management Briefings Executive Series)

ISBN : #0273659332 | Date : 2002-07-31

Description :

PDF-dcd84 | Pricing is vital to the profitability of every business yet often those responsible for determining it have had little or no formal guidance in the concepts and techniques that should underpin it. Get it wrong and you may alienate your customers, price yourself out of the market or eat into your profit margins.This briefing takes a business-oriented, cross-functional view to pricing. It examines t… Pricing For Long-term Profitability (Management Briefings Executive Series)


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Pricing For Long-term Profitability (Management Briefings Executive Series) by by Alan Warner

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Consumer Behavior Managerial Decision Making PDF 8df330674

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by Frank R Kardes : Consumer Behavior and Managerial Decision Making (2nd Edition)

ISBN : #0130916021 | Date : 2001-07-09

Description :

PDF-36ac9 | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategica… Consumer Behavior and Managerial Decision Making (2nd Edition)


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by Bruce Clay : Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines

ISBN : #1494390280 | Date : 2013-12-23

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PDF-e72cc | Stop wasting your words — put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales. Through this book, you’ll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitt… Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines


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HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)

ISBN : #163369450X | Date : 2011-02-07

Description :

PDF-a38a9 | Managing people is fraught with challenges―even if you’re a seasoned manager. Here’s how to handle them.If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees’ performance.HBR’s 1… HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)


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Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing) PDF




by F.Robert Dwyer : Business Marketing: Connecting Strategy, Relationships and Learning (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0071123326 | Date : 2001-07-01

Description :

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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management PDF




by Paul Temporal : Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

ISBN : #0471846155 | Date : 2001-05-22

Description :

PDF-8ad0d | Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethn… Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management


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